Celebrating 50 Years of Fine Jewellery
Over the past 50 years Moira Fine Jewellery has served a list of exclusive clients with the finest antique, vintage and signed jewellery from around the globe, specially selected by our fine jewellery experts. In 2020 we’re celebrating 50 years of fine jewellery by revisiting the history of Moira Fine Jewellery, from our first New Bond Street jewellery boutique and beyond.
How it all began...
At the age of 30, Moira Cohen, daughter of a Glasgow jeweller, found a rapport with antique jewellery. After a short period working with Bond Street Jewellers, David Morris, Moira headed up the Fine Art & Antique Jewellery department at London department store Harrods.
Becoming disillusioned with finding jewellery for Harrods, Moira had the desire to set-up on her own and dedicate herself to finding the most luxurious antique jewellery and vintage treasures.
In 1970 Moira rented a shop in New Bond Street, working with determination to buy and sell jewellery – soon amassing a lengthy list of prestigious clients.
"I had always loved antiques and found I had a rapport with antique jewellery. Finding the new just couldn't be reconciled with my love for antiques."
New Bond Street and Beyond...
Sourcing stock from across the globe, Moira’s brand became popular among a client list including famous singers and actors, as well as royal families from across the world.
Over the next 20 years, Moira would work tirelessly at building the business into one of the most well-regarded fine jewellery retailers in London.
In 1982 Moira opened her second shop, extending from 22 to 22-23 New Bond Street, now with the help of her daughter Suzanne, who joined the business in 1981 and Simon, who joined 13 years later in 1994.
Over the next few decades, Moira along with Suzanne and her brother Simon curated an exquisite collection, using their shared knowledge and expertise to source pieces from across the world.
"Ever since my childhood I've remembered working in and around antique jewellery. Working with jewellery today still gives me the same joy I felt stepping in the shop as a child, and every antique treasure is as special as the first. We're excited to have reached our 50 years anniversary as a fine family jewellers, and hope to continue the tradition for many years to come."
Moira Today
Today, Moira’s collection includes fine antique jewellery that spans 20th century signed originals, Art Deco jewellery, 1940s gold work and modernist creations from the 1950s to the 1980s, as well as offering one of the largest signed collections of antique and vintage cufflinks and signet rings in London.
Moira Fine Jewellery celebrates its 50th year in fine jewellery showcasing its collection at Gray’s antique market, at the center of London’s Mayfair jewellery district.
To commemorate the occasion we’ve put together an exclusive 50 Years in Fine Jewellery Collection – featuring some of our favourite modern, vintage and antique jewellery from our current range, as well our classic Moira designs. We’re also running a social competition, giving our customers the chance to win one of our one-of-a-kind Moira design Enamel Sapphire and Diamond Butterfly Brooch.
Shop our exclusive Collection
We've put together a special selection of our favourite vintage and antique jewellery to celebrate our 50th year in business. Shop our collection now...